11:00 - 11:40

This presentation highlights new creative tools for artist expression on-platform to supplement their pre and post release marketing strategies, best practices for artist and their teams around music releases, as well as sharing new tools for music promotion.

11:50 - 12:20

This will be an insightful panel discussion where we will outline a comprehensive digital marketing strategy for an imaginary artist. We will focus on activations that artists can execute with minimal budget, leveraging the unique features of various digital platforms. From social media to streaming services, we will explore how to maximize exposure and engagement. Attendees will leave with actionable best practices that they can apply to their own release campaigns, helping them achieve greater success in the digital landscape.

1:10 - 1:50

This panel will discuss the process of how they managed to record 9 music videos in less than 24 hours for "The Academy: Second Mission" album and how they turned challenges into opportunities. Natalie Cotton, A&R Director, along with Fernando Lugo, Director, and Fabi Olive, Producer, will discuss how they tackled the challenges and obstacles in creating the videos, transforming them into opportunities for growth and innovation.

2:00 - 2:30

The music industry faces a critical question: how can artists build sustainable careers in a landscape dominated by streaming services? Current metrics often prioritize raw listenership numbers over meaningful artist-fan connections. This conference explores the concept of Spozz.Club, a platform designed to shift the focus towards fostering genuine fan engagement.

3:20 - 3:50

Get to know the A to Z of Membership and Awards from The Latin Recording Academy.
Participants: Isabel Paz - Member Service Director of The Latin Recording Academy alongside Mr.Pauer Latin Grammy nominee, songwriter, producer and DJ
We will also have a Q&A at the end of the workshop.

4:10 - 4:40

This will be an insightful talk to delve into the seamless collaboration between Believe and Tunecore. Kicking off with an introduction, we will shed light on how Believe & Tunecore synergize their efforts. Following the introduction, we'll explore Tunecore's pivotal role as a foundation for artist development. Transitioning seamlessly, we'll guide you through identifying the optimal moments for artists to connect with Believe, offering invaluable insights into timing and strategy. Finally, we'll showcase success stories of Tunecore clients who made the leap to Believe, illustrating tangible outcomes and inspiring possibilities.

5:30 - 6:00

A Long Journey of Strategy & Collaboration

With Eduardo Cabra and Warner Chappell

6:10 - 6:40

Join us for a captivating panel discussion delving into the dynamic realm of independent Latin music. From pioneering indie labels to innovative distribution companies and talented independent artists, our panelists represent the diverse voices shaping the vibrant landscape of Latin music. Explore the challenges and triumphs of carving out a niche in a mainstream-dominated market, and uncover the cultural influences driving the indie Latin music scene forward. Whether you're a devoted fan of Latin rhythms or a curious music enthusiast, this panel promises valuable insights and a celebration of creativity, diversity, and the power of independent expression.